Original Jaws 2 Movie Posters

Jaws 2 movie posters — Jaws 2 (1978) — Jeannot Szwarc's sequel to Spielberg's landmark film, with Roy Scheider returning as Chief Brody in a film that made the tagline "Just when you thought it was safe to go back in the water" one of the most copied lines in sequel marketing history — the template for three decades of horror sequel advertising — produced a campaign that had to both acknowledge its predecessor's iconic status and distinguish itself as a self-standing film. Find original Jaws 2 theatrical materials from the 1978 Universal campaign. The one-sheet's image of the shark's dorsal fin breaking the surface was an elegant visual solution to the challenge of following Jaws's immortal original campaign: simple, recognizable, and sufficiently removed from the original one-sheet to avoid the appearance of mere repetition. The tagline has since become the standard by which all sequel marketing is measured. Roy Scheider's reluctant return to the film — he famously did not want to do the sequel — gives the campaign a quality of wary professionalism that matches his on-screen performance. The film was shot in Florida and produced materials that emphasize the beach-town summer setting more explicitly than the original's campaign. International variants from UK, Italian, and German theatrical markets each brought distinct graphic interpretations to the shark-fin imagery. Original first-release theatrical prints from the 1978 Universal campaign are now genuinely scarce. Browse alongside our Jaws and Steven Spielberg pages. All Film/Art Gallery movie posters and items are authenticated originals.