Saul Bass and Associates Office Brochure Poster
This Saul Bass Office Brochure poster offers a window into Saul Bass & Associates' portfolio of work.
Saul Bass & Associates is a design firm based in Los Angeles, California, working for clients in the United States, Europe and the Orient. Activities cover the full range of the design spectrum, with special emphasis on corporate identity programs, packaging, and film. Solving communications-related design problems is what Saul Bass & Associates is about. The evaluation of design solutions is based on the degree to which they solve the client's communication and marketing problems. It is a matter of particular pride that solutions take the form of exciting visual expressions. Included here is a sampling of work done by Saul Bass & Associates during the past two decades. Saul Bass & Associates' work has been honored by numerous awards, and, more important, by contributing to the success its clients have achieved in the marketplace of products, services and ideas.
The trademarks reproduced here represent the key visual phrase that conveys the essence of what is useful for the corporation to communicate about itself. They are part of total visual linkage systems that identify all divisions of the corporation, connect them to the parent and signal the total scope of the company. The process involves first, a comprehensive study and analysis of the organization and its marketplaces. Second, design activity, in which the established goals are translated into visual terms. Third, the implementation of the identification system in every area of corporate expression. And fourth, the creation of a Graphic Standards Manual to aid the client in monitoring the system. Trademarks here include: AT&T, ALCOA, Rockwell International, Celanese, Warner Communications, United, Hunt-Wesson, Continental, United Way, Lawry's, Ajinomoto, Security Pacific Bank, Ducommun Inc. Dixie, Paul Harris, Ticor and Quaker.
Packaging is a vital component in the marketing mix. The package must first function as an appropriate container within the framework of cost and shipping requirements. Equally important, the package should be responsive to the consumer's desire for information about the product, and reflect the key marketing issues. Packaging here includes: The Quaker Oats Company, Quaker Product Line Extension, Burry's Girl Scout Cookies, Northern Brand-American Can Co. Northern Grand Product line, Division of Hunt-Wesson Foods, Wesson Cooking and Salad Oil, Lawry's Foods, Inc. Lawry's Salad Dressing Line, Lawry's Dry Mix Product Lines, Lawry's Snack Food Product, Dixit Products - American Can Co., Dixie Refill Cups, Dixie New Product Line, DWG Corporation, Ajinomoto Co. Gift Box - Tokyo, Oils and Seasoning Products, Marina Brand Margarine Products, Snack Foods Division - Pet Inc. Devoe Paints - Celanese Coatings, Paul Harris Specialty Stores, Design Line Phones - Bell System and Keio Department Store - Tokyo
Saul Bass is perhaps best known for the creation of symbols and credit titles for feature films. Bass-designed symbols often become trademarks, functioning as the basis for "corporate identification systems" for each film. The design of these symbols involves the search for that elusive visual statement which instantaneously communicates the films intent while generating public interest. Films featured here are: The Man With The Golden Arm, Such Good Friends, Very Happy Alexander, Bonjour, Tristesse, Bunny Lake Is Missing, Grand Prix, The Cardinal, Exodus, Anatomy of a Murder, Advise And Consent, and The Two of Us.
Titles: Spartacus, Walk on the Wild Side
Epilogs: Around the World in 80 Days, West Side Story
TV Commercial: RCA (Corporate), Mattel Toys
Short Films: The Searching Eye, Why Man Creates
Sequences: Psycho, Grand Prix
Feature: Phase IV (director)
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