There is confusion amongst some collectors and dealers when it comes to this poster. This one is extremely rare, and was printed for the film's first release in 1967; in addition to this red color, this size and the smaller Italian sizes (39"x55" and 13"x28") were printed in yellow and green. These first print run, first release posters - in any size and color - are extremely rare and sought-after. In the 1970's the film was re-released and lots of new posters were printed, but ONLY in red (not yellow or green). These are farily easy to find, and I would estimate that perhaps we come across one original release BLOW UP for every 75 or so re-release posters. While the images are the same, the red hue is different (this first release is a deep rich slightly 'orange-y' red, while re-release posters are more magenta). The printer company 'Rotolito' is the same, but the address and printer credit are different.
For those looking for the less expensive re-release posters, we have those available as well.
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