Original Armand, Pierre Movie Posters

Pierre Armand movie posters document French popular cinema beyond the New Wave, in the postwar studio tradition — generating theatrical materials that document the full range of French commercial filmmaking beyond the nouvelle vague and the prestige productions that dominate critical attention.

French popular cinema outside the internationally celebrated art film tradition has its own rich history — comedies, genre films, crime thrillers, and the various popular forms that sustained the French theatrical market throughout the postwar decades. The filmmakers who served this market brought professional facility and genuine craft to genres that critics largely ignored, producing films that found their audiences and generating theatrical materials of considerable graphic quality.

French film advertising of the postwar decades reflects a graphic tradition of remarkable consistency and quality: the grandes affiches of French theatrical releases, the lobby card systems, the smaller format promotional materials that accompanied French film distribution — all produced within a design culture that took film advertising seriously as a form of graphic art. For collectors of French film culture in its full breadth, these materials complement the better-known New Wave and art film materials. Original French theatrical paper from his 1960s and 1970s work is now scarce in fine condition.

Buy original French theatrical prints from this popular cinema tradition.

Browse alongside nouvelle vague film posters and Paris film posters. All Film/Art Gallery movie posters and items are authenticated originals.